The perfect gown is only limited to your own imagination as we now have our Custom Design Bridal Service.
Where you can create your own personalised wedding dress, from Vintage to Bo Ho, Princess Classic to Modern sleek designs. Always and Forever are committed to providing our brides with the ultimate designer experience here in Melbourne.
Our flagship store in Melbourne, is located at the Como Centre, on the corner of Chapel Street and Toorak Road, South Yarra, Melbourne, 3141.
We carry an exquisite collection of Bridal gowns, Evening wear and Prom gowns, along with a large selection of accessories, everything you could need for all those special occasions.
Designers such as Ian Stuart, who are exclusive in Australia to Always and Forever, as well as Pronovias, La Sposa, Mon Cheri, Rosa Clara, Peter Trends, Ronald Joyce, Madeline Gardner, Victoria Jane, Mori Lee, Mark Lesley, Romantica of Devon and more.
Always and Forever have been established for over 20 years in the UK, we hold a large selection of some of the finest gowns from around the world.
Our success is due primarily to our customers recommendations, that is why you are important to us.
Our aim is for you to relax and enjoy the experience, we don’t make any demands, (no maximum time limit, no limit to the amount of gowns you may try), we are here purely for you, so that you may experience the magic.
We pride ourselves in our friendly and professional service, so thank you for taking the time to visit our site and we look forward to seeing you soon, at one of our stores.
Reviews
“The girls here are amazing – best customer service I found out of all the bridal stores I visit. From the moment I walked in with my bridesmaids, the girls were very attentive, really listened to what I was after and also suggested a few gowns we hadn’t noticed ourselves. We weren’t rushed in the least, it was just a really great experience. Thanks so much for your help!”
“From the first meeting with Jean and Lauren i felt so comfortable and relaxed. They helped me create a custom gown that was so beautiful and fitted amazingly. It was timeless, and the comments i recieved were incredible. Through the whole experience they were so welcoming and nothing was too hard too achieve. Would highly reccomend to anyone looking thier perfect dress!
Thank you so much ladies xx”
“Absolutely amazing! I had my appointment with Tess, who made me super comfortable and didn’t feel rushed. Her customer service was a 10/10. Jean also is amazing! I have been communicating with her via emails and has managed to bring in my dream dress that I had loved from another store. She has gone out of her way and not once did I feel it was an effort for her. Couldn’t be any happier! So excited to share this experience with all the girls there! Xx”
“I did not end up buying a dress in the store as I found a rare super sale on a dress elsewhere but the service here is excellent and I highly recommend this shop. Lauren really goes out of her way to try to find you the perfect dress and listens to your needs. She is not pushy at all. I could tell that the store was very busy the Sunday which I came in, but I did not feel rushed or restricted at all.”
“As soon as I walked in the new clearance store on Bridge road I was welcomed by extremely friendly and helpful staff! The atmosphere is everything I thought it would be when choosing my dream wedding dress and my shopping experience was stress free, enjoyable and like a fairy tale. Thank you so much! ”
