B Free Intimate Apparel

B Free Intimate Apparel is an Australian lingerie company based in Melbourne. Our design philosophy is to create comfortable, quality intimates that meet the needs of real women. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive trials on women of all body types. 

Suitable for all shapes and sizesAt B Free, we have a large variety of essential intimates to suit every style and need. Our supportive wire free bras collection covers travel, nursing bras, maternity bras, sport, large busts and post surgery  We provide seamless maximum control shapewear to cover sizes 6-24. Our quality underwear include styles such as: high cuts, bikini briefs, g-strings, boy shorts, invisibles and plus size underwear  B Free's versatile range also includes layering essentials, camisoles, tank tops, bodysuits and slips. Our timeless basics will never go out of fashion.

Quality women’s underwearOur collection is made from premium quality yarns on Italian seamless machinery for a luxuriously smooth finish. Our unique fabrics have extraordinary flexibility and bounce to maximise comfort and support, with easy fit sizing. Choose from ultra soft microfibre, bamboo and cotton rich fabrics. 

We understand women
B Free responds to women’s needs, whether this be comfort, support, flattering basics or fashion solutions. We provide an extensive range of accessories and intimates that respond to problems like: visible panty lines, protruding nipples, backless outfits and tight bra bands. Discover our range that comprises bra extenders, stick on bras, push up bras, butt pads, hip pads, waist cinchers, adhesive thongs, ladder resistant hosiery and more! 

Shopping OnlineB Free is all about making quality lingerie that our customers will love. If you have any feedback, questions or would like to book a personalised fitting at our Melbourne studio, we would love to hear from you. We understand that online shopping can be overwhelming at times. That is why our trained team is available to help find the best style and fit for you.