Berserk

Berserk in Ascot Vale, Melbourne, VIC is categorized under Clothing Stores.

Karen’s passion for turning humble scraps of fabric and thread into things of beauty was first awakened by her great aunt, who taught Karen to knit when she was three, and by Karen’s mother, who nurtured her five year old daughter’s budding talents as a means of keeping her from running wild on the school holidays.

What began as a love affair with a baby singer grew into a talent for dressmaking and a taste for fashion, when the frustration of never finding clothing that she liked led Karen to start designing for herself.

The Berserk label was established in 1996. While her early range was largely street wear, the Berserk label has expanded and evolved along with Karen’s own tastes, and continues to reflect its maker’s love of natural fibres, vintage prints and flattering design for real women.

Always reinventing and updating her collection, Karen’s eclectic range draws inspiration from sources as diverse as seventies craft magazines, folk art and often the fabric itself.

Karen was founder in Melbourne’s iconic ‘The Cats Meow’ boutique, moving on from this 12 year partnership to explore a new direction, and open the flagship Berserk store in Ascot Vale.

The Berserk store also houses our working studio, previously located in the Brunswick business incubator.

The studio equiptment includes a cutting table, and room full of industrial sewing machines. It is not unusual to hear the machinery humming away whilst shopping in the store!

The Berserk store also stocks a variety of ethically made clothing and accessories by like minded designers.

Reviews

“Love the Berserk dress I bought at the Design Exchange Market – would wear it every day to work if I could get away with it! So comfortable but feels smart…”

“Great quality and originality, with a bit of quirkiness. I’ve had compliments on the farm scene skirt already after wearing it only a few hours.”

“Lovely pieces. Timeless! Great investment in local design.”