Country Road

At Country Road, we’re passionate about creating simply beautiful merchandise designed to reflect an authentically Australian way of life.

We’re committed to great quality and value. Our reputation is built on sourcing the very finest materials that the world has to offer, allowing us to combine top design trends with our signature fine tailoring and attention to detail.

From the workplace to the weekend, from everyday essentials to desirable aspirational pieces, Country Road stands for natural simplicity with a relaxed, spontaneous style.

WANT TO KNOW MORE ABOUT COUNTRY ROAD?

Explore Country Road’s heritage and future with our new brand story. It’s an ever-evolving snapshot of our campaigns, special projects and iconic films, spanning over 40 years of modern style.

STORY

Beginning as a niche women’s shirting business in 1974, Country Road has evolved into Australia’s first lifestyle brand for women, men, children and home; renowned for stylish, high-quality apparel, accessories and homeware.

In 1998, Woolworth Holdings Ltd South Africa secured a controlling interest in Country Road and in 2004 Country Road was relaunched with a fresh modern identity.

The positive response successfully shifted the brand direction towards a younger audience while identifying a gap in the market which led to the launch of Trenery in 2009.

Since 2004, our store network in Australasia and South Africa has expanded rapidly to include 71 retail stores, 7 clearance stores and 93 concession stores in Australia’s leading department stores David Jones and Myer and Woolworths South Africa.