Diana Ferrari

Diana Ferrari in South Wharf, Melbourne, VIC is categorized under Clothing Stores.

Founded in 1979, Diana Ferrari has progressed from a small leather shoe making factory to an iconic Australian brand.

Our reputation has been built on providing quality products that are both fashionable and feminine.

As a business, we have remained committed to evolving our product portfolio in line with the needs of our customers.

In 1983 Supersoft by Diana Ferrari was introduced as a comfort footwear brand to meet the needs of your everyday lifestyle. Today, Supersoft by Diana Ferrari is one of Australia’s leading and most trusted comfort brands.

It continues to build upon its already envious state as a market leader, pioneering new comfort technology and product designs.

In 2000, we introduced clothing, handbags and accessories into the range, thereby providing complete wardrobing solutions for all occasions, and taking the stress out of style! This range expansion was accompanied by the opening of our very first retail boutique in Highpoint.

Today, we are proud to have 23 retail boutiques and 11 clearance outlets and we plan to open more retail boutiques across Australia in the near future.

Our Diana Ferrari retail boutiques provide a welcoming retreat for women who like to be spoilt with stylish, contemporary and feminine product. We pride ourselves on our retail service and continually strive for excellence in how we serve you.

In August 2011 we launched an orthotic friendly range of shoes that can be adjusted for the exact fit you’re after. Our removable footbed gives you the option of extra room for a wider fit or the flexibility to add your own orthotic inner sole.

Another great product range that assists you in enjoying some extra comfort along with the perfect fit!

We are also extremely proud of our online eBoutique, designed to meet the modern woman’s demand for convenience. Be sure to view the Look Book for our latest collection illustrating how to wear it with style.

Diana Ferrari continues to remain one of Australia’s most recognised and much loved brands that women feel confident wearing. Diana Ferrari fits the life you love!

Diana Ferrari
Founded in 1979, Diana Ferrari has grown from a small leather shoe making factory to one of Australia’s most famed and loved brand.

Having built its reputation on providing a quality product that you can feel confident wearing, the brand has grown significantly over the years and now has stores across Australia.

Diana Ferrari provides stylish, contemporary and feminine shoes that are both luxurious and functional.

REVIEWS

“One of my favourite shoe stores, I absolutely love the wide variety of selections that they offer and including the accessories. I was here a few times over the Christmas period looking for a pair of summer sandles and another pair for a function I had to attend. I find their style simple, yet stylish and price range afforable and more importantly the quality quite reasonable. Service has always been great at this store.”

“Diana Ferrari always has a wonderful range of shoes. While the prices may seem a little high, the shoes are definitely worth it. They are very well crafted and will last a long time. Most of them are a classic design so they will not go out of fashion.”