French Connection

Founded in London in 1972, French Connection is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom which has become a highly recognisable name and acronym to stand alongside the French Connection logo.

Launching in Australia in 1998, we never fail to keep the brand exciting and original, pushing boundaries and always making a statement.

Whether FCUK has shocked or amused, it certainly made you think. Bold, witty and intelligent, French Connection’s approach to fashion has made it stand out amongst today’s high street.

In the non-stop world of fashion it takes dynamism and intuition to keep moving and we are constantly developing our product, our market and our vision of the future just keeps on growing.

As we expand the brand in the Australian and New Zealand market we continue to develop exclusive product that is relevant to the needs of our customer.

The key to French Connection’s success continues to be the combination of exceptional clothes at the forefront of design, affordable prices, clever merchandising and sound business practice that celebrate our distinct British heritage.

Company Overview

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design.

With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand.

Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 26 points of sale across 8 cities.

BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.