Guava Corp

Guava is one of Australia’s most respected haircare brands. It’s salon-only product, Guava Latino™Keratin, is a hair smoothing treatment that salons and their clients love. Guava is at the forefront of safe and effective hair smoothing systems and the brand is growing. More innovative, professional Guava Latino products, designed for salons and for home, are now available. Time to take control of your hair!

Guava was started by professional Hairdresser, Pierre Haddad, and his good friend, entrepreneur Marc Rahme, in 2007. Pierre Haddad is an innovator in the Australian hair industry. His salons in Sydney’s CBD are two of the city’s most popular and dynamic hair destinations for both women and men alike. Pierre is a much sought after hairdresser, with an enviable list of celebrity clients. Pierre’s passion for beautiful hair is uncompromising. He is at the cutting edge of hair trends and haircare. That’s why he became the driving force behind the Guava Latino products – he wanted the kind of quality product that simply wasn’t available at the time.

Marc Rahme is an entrepreneur with many successful businesses to his name. His vision for the Guava brand has seen it go from strength to strength. Marc has been instrumental in setting up best practice for the business. Thanks to Marc, Guava is known in the industry for it’s total commitment to customer service and product innovation.
Pierre and Marc have developed amazing haircare products, built a respected haircare brand and put together an incredible, dedicated and passionate Guava team.