Lorna Jane

OUR BRAND

WHAT WE DO.

Our mission is to empower every woman to lead her best life through the Active Living philosophy and the daily practice of Move, Nourish and Believe.

At the heart of it all is the creator and pioneer of Activewear and Active Living, Lorna Jane Clarkson.

Since sewing her first one-off design in 1989 at her home in Brisbane, Australia, Lorna Jane has transformed her fashion vision into a world-leading Activewear brand and created a new fashion category.

Every month, new collections flow into more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East.

Of course, we always develop beautiful, fashionable garments made with high performance fabrics and utilise expert craftsmanship, but what makes Lorna Jane truly unique is that Lorna Jane created a new way for women to approach daily fashion and life.

What started as a passion to deliver unique and inspiring designs to fellow gym lovers has given rise to a complete and simple approach to overall wellbeing and mindfulness, the Active Living philosophy.

Active Living transcends the walls of the gyms and studios – it is a central part of tens of thousands of women’s lives worldwide.

This ever-growing, global movement inspires women to live their best, lives through Active Living.

Active Living is achieved through the daily practice of Move Nourish Believe.

What some people don’t know is that the 3 Lorna Jane brand icons represent the daily practice of Move Nourish Believe.

They appear on every garment are a constant reminder to the wearer, that Active Living isn’t just words, it’s a personal, everyday choice.

Lorna Jane is proudly 100% Australian owned and employs over 1,200 people across Australia.

Want to know more about the woman who started it all? Read Lorna Jane Clarkson’s inspiring journey here.

OUR FOUNDER

LORNA JANE DOESN’T JUST MAKE ACTIVEWEAR.
SHE INVENTED IT

We all know the term Activewear.

It describes the global phenomenon of fashionable workout wear that has transcended from gym and yoga studios to everyday life and for every occasion.

From travel to shopping, all day, every day – Activewear is now truly everywhere.

Lorna Jane Clarkson is the most awarded Fashion Designer of Activewear and was also the first to coin the term in 1989.

Frustrated by the dull and uninspiring range of Gym-wear available for women, Lorna took matters into her own hands and started sewing her own outfits while working as a fitness instructor in Australia.

Her designs quickly gained a following, with the women in her classes queuing to place orders for her custom-made pieces.

After quitting her day job, Lorna began designing full-time.

Demand increased and in 1990 she opened the first Lorna Jane retail store in Brisbane, Australia with her husband Bill Clarkson by her side.

As awareness spread about Lorna’s technical yet feminine approach to designing active wear, the brand expanded with new stores opening across Australia every year.

There are now more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East.

The brand has ignited a global movement embraced by hundreds of thousands of followers.

Now celebrated as an icon of Australian fashion, Lorna lives and breathes her brand’s values.

Her role is overseeing the creative direction of her company, directing entire collections and marketing campaigns. Every day she continues to work on ideas to inspire others toward Active Living through her own practice of Move Nourish Believe.

Today, the Lorna Jane brand stands for so much more than Activewear.

It inspires women across the globe to live their best lives through Active Living and the daily practice of Move Nourish Believe.

“Our vision extends beyond the product. We don’t just sell Activewear, we sell an active way of life.

Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential in life.”

Lorna Jane Clarkson Highlights of Lorna’s career include; winning numerous RAQ Fashion Design Awards, receiving the 2011 AMP Capital, BRW Award for Australia’s Outstanding Retailer of the Year, publishing her books Move, Nourish, Believe: The Fit Woman’s Secret Revealed in 2011 and MORE of the Fit Woman’s Secrets in 2013.

Lorna’s first cookbook, NOURISH – The Fit Woman’s Cookbook was released in 2014 and Lorna’s first ever coffee table book ‘INSPIRED’ was released in 2015.

Services

Sports Bras – All

Sports Bras – Maximum Support

Tights & Leggings

Tanks

Tops

Shorts

Jackets, Vests & Hoodies

Pants

Accessories

Gift Cards – Digital

Strength

Workouts

Yoga

Meal Plans

Recipes

Blends & Smoothies

Breakfast

Dairy Free

Dessert

Dinner

Fast Food

Gluten Free

Lunch

Snacks

Vegetarian