Mimco

MIMCO DESIGNS UNIQUE ACCESSORIES COLLECTIONS

Since its inception in Melbourne in 1996, MIMCO has seen strong growth which can be attributed to its brand development strategy and the expansion of a vast retail network which includes boutiques, an online store and David Jones and Myer concessions.

Today, there are more than 100 MIMCO locations across Australia and New Zealand, and South Africa.

The MIMCO design team is based in Melbourne, Australia. Led by Head of Design, Ailsa Row, our talented and passionate team imagine, sketch and design innovative collections, with a focus on continually pushing the boundaries of our core categories; handbags, small leather goods, jewellery and shoes, supported by watches, sunglasses, hair accessories, hats and scarves.

MIMCO’s brand philosophy is ‘Accessible Luxury Designed with Quirk’.

The brand is dedicated to engaging with their customer through emotion and surprise, and has built a strong following through their loyalty and social media channels.

Quality, innovation and creativity are at the heart of everything we do at MIMCO.

Led by Managing Director, Sarah Rovis, MIMCO is part of the Country Road Group – an Australian based retailer with a market leading position in the mid to upper tier of specialty fashion.

Company Overview

Mimco designs unique accessories collections.

We dream, explore & play with whatever gives us delight in the moment.

Our environments are full of precious personality-filled products and our in-store experience is all about you –
the strong individuals who are drawn to something different.

We don’t target a set demographic in type, age or any other classification.

Our woman loves to dress up, she loves to explore & she knows the value a killer accessory makes to her look of the day.

Our muse is on the street, in the office, at home. She is who we find inspiration in & whom we design for.

Nobody needs for what we do, so respectfully Mimco creates for desire.