Organic Haircare Supplies

“One day, about 15 years ago, I read the precautions on a packet of hair dye.”

Mission:

• To sell hair colours and cosmetics that will not impact on the environment.
• To make you look beautiful and feel good.
• To offer a more natural beauty for women.
• To provide products that look after your health and help preserve the world in which we live.

Background

A hairdresser of over 30 years experience, Organic Haircare Supplies’ founder Susan Lockie began her life’s career in the town of Maryborough, Queensland. Her experience of the work she loved was always positive, though having a keen interest in the health hazards associated with hairdressing taught her to specialise in men’s hair care, thus largely avoiding hair dye chemicals.

“…working with 12 terrific fun loving girls in the 1960s — life was going to be good to me,” — Susan.

It wasn’t until around 15 years ago that Susan decided to properly analyse the instructions on common hair dyes used by hairdressers. She was shocked to read that the product could cause blindness if splashed in the eyes. She also read that the chemicals had been known to cause serious allergies, even death

Further research by Susan found that the allergies documented had, in some cases, serious health implications.

“…Wow!!! Why wasn’t I told?” was Susan’s life-changing reaction to the revelation.

Over a period of seven years, as a moral obligation to her hairdresser colleagues, she wrote the book “Hair Raising Information: The Toxic Hair Dye Industry” which is available at leading book stores

Organic Haircare Supplies and Logona

After leaving hairdressing, Susan’s love of natural health, diet and lifestyle led her to become an Australian distributor for organic haircare productsfrom Logocos with the ranges of Logona and Sante and she set up her natural haircare and beauty products company “Organic Haircare Supplies” and Beauty Products.

“ I love the health industry and believe that without good health, we have no career and no quality of life. Looking after ourselves in diet and lifestyle is the most important thing we can do,” says Susan.

Her experience with the products have led her to urge women to consider Logona and Sante beauty products as she believes that, not only are they less of a health hazard, but have a better look than chemical-based products.

“The results is stunning, a more natural look rather than the synthetic appearance,” Susan said. “When I had comparison pictures taken for my book, I loved doing the makeup and the hair together. The models also loved the look and that made me feel very worthy.”

Susan and Organic Haircare Supplies are now at the forefront of ideas for the use of henna-based natural hair dyes and she has offered her services to any hairdressers wishing training in the use of the natural products, to take advantage of increased demand.

This can only result in “…healthy results for the hairdresser and their clients,” says Susan.

Logona history

The story of LOGONA is closely associated with the rise of the German natural marketplace, where the company today serves as a leading supplier of natural personal care products.

During the 1970s, a wave of environmental consciousness and activism rolled through Europe , giving life to many alternative enterprises and political groupings. Organic agriculture, renewable energy and environmental responsibility became the watchwords of this movement. In 1975 in Hanover, Germany , a group of friends opened a shop featuring the few available products that fit the values of this new, green alternative movement. To expand their store’s selection, this “Lorien Goods” group began to import products, and then to wholesale these products to other stores. In 1977, they tried their hand at manufacturing simple bodycare products, and the LOGONA idea was born.

Bodycare products manufactured and packaged from a broad ecological standpoint resonated with a growing number of consumers. The product line has steadily expanded over the years to meet growing consumer interest. Today, over 200 natural personal care and cosmetic products carry the LOGONA label.

Strict ingredient quality standards have always been fundamentally important to LOGONA product formulation and manufacturing. LOGONA products utilize the highest quality, natural raw materials, such as premium vegetable oils and waxes, herbal extracts and floral distillates derived from organic agriculture and wildcrafting.

Aside from rigorous ingredient standards, LOGONA products must also conform to industry leading ecological standards regarding minimal resource consumption during manufacturing, and minimal and recyclable packaging for the finished products.

Quality creates Trust

Manufacturing personal care products without synthetic preservatives requires especially careful procedures to handle both raw materials and finished products. Only the slightest contamination can ruin an entire production run. LOGONA utilizes GMP (Good Manufacturing Practice), the pharma-ceutical production standard, to guide its manufacturing. In spring of 1999, LOGONA successfully completed an “Environmental Audit” of its entire operation, conducted under mandate of the German federal government.

More than 30 Years Continuity and Competence

Despite its steady growth, LOGONA has remained true to its founding principles. Many personnel from those early days still work with the company today. The collectively organized LOGONA employs more than 140 full time employees, and places special emphasis on social responsibility and fairness towards employees and community.

LOGONA product quality standards have continually improved to correspond with advances in manufacturing know-how and more rigorous ingredient standards. No advance in product quality, however, has come at the cost of the company’s steadfast commitment to environ-mental responsibility. The goal to make quality personal care products with minimal impact on the planet and its resour-ces remains foremost.

Why German personal care products anyway?

Manufacturing personal care products and cosmetics using natural, herbal ingredients has very deep roots in Germany . Long before the beginnings of LOGONA, German companies led the world in terms of both quantity and quality for these products. The relatively new generation of German natural manufacturers, among which LOGONA still counts itself, stands firmly on the shoulders of this tradition.

Strong competition increases quality and stimulates innovation

Many strong natural brands of personal care products thrive in Germany , and new companies emerge with new brands every year. This large group of suppliers, competing for the same consumers with similar arguments for similar products, has helped create a very vibrant market. To succeed, a supplier must first meet the high quality standards of the competition. The products must also perform well to meet consumer expectations. Finally, to remain successful, a German supplier must continually innovate and keep pace with market developments.

The German natural product industry enforces its own high standards

Despite the sometimes intense competition, German manufacturers of natural personal care products have recognized that common interests and values bind them strongly. For example, they have adopted a common definition for the term “natural”, as it applies to personal care products. Moreover, they have accepted a tough (and costly) enforcement mechanism, overseen by the trade association BDIH. The BDIH “Certified Natural” seal of approval is awarded only to products evaluated by independent laboratories for compliance to the established natural guidelines. This successful program has greatly increased consumer confidence in the term “natural”.

Government controls protect consumers

Unlike the American FDA, which also establishes rules for ingredients in personal care products, German governmental agencies enforce their rules rigorously. For example, government agents visit manufacturers regularly to inspect manufacturing procedures, and to take product samples for testing. The testing includes checking the accuracy of ingredient declarations printed on packaging. As a result, fraudulent ingredient listings have been practically eliminated. By contrast, accepting the truthfulness of American personal care products requires from the consumer a leap of faith in the honesty of the manufacturer.

Active media role increases consumer confidence

The German consumer enjoys a high level of accessible, quality information to assist in evaluating products.

For example, the monthly magazine, ÖKO-TEST, publishes critical reviews of consumer products from natural and environmental standpoints. It analyzes leading brands from both the natural and conventional marketplaces in terms of ingredients, packaging, performance and price.

The magazine has been a leading factor in increasing German consumer awareness, manufacturer responsibility, and product quality. Logona and Sante have been evaluated by Oko- Test magazine hundreds of times with the result of very good.

Products

Blush
Body Products
Books
Clay Cleanser
Concealer Pencils
Deodorant
Dog Treatments
Eye Shadow
Eyebrow Pencils
Eyeliners
Facial Products
Face Powder
Foundation
Facial Cleansing
Hair Conditioners
Hair Styling Products
Herbal Hair Colours
Kids & Baby Range
Lipgloss
Lipstick Pencils
Lipsticks – Logona
Lipsticks – Sante
Mascara
Mens Range
Nail Care
Nail Polish
Shampoo
Toothpaste
Specials
Tinted Day Creams

Testimonials

“I am always colouring my hair and over the years have gotten comfortable with experimenting with the colours.(I am quite red at the moment) I see you have written a book, and wondered if my photo was in it showing the hair colours as I would be tempted to buy a copy. I love this product so much and am so grateful I came across it. I get lots of people commenting on my hair (condition and colour) and I tell them it is Logona, but I always buy it online, as I have not seen it in any places. I should ask the owner of Wray’s organics down here as they have other brands”
Feedback from customer

“For a long time I used to drive to a particular health food store in Bondi Junction just to buy my favourite lipstick. It was Logona’s lip pencil in aubergine. Maybe I am boring but I wore this same colour for years because it had a strong tint, did not dry my lips and was natural. Sometimes when I wore it I received compliments. In the past the synthetic brands gave me that strong, matt VAVOOM look that suits me but I didn’t like their toxic ingredients.

Then there are the natural brands which tend to have weak tints or would bleed because they are too oily. So when I went into this store one day and saw they were on special I bought three. I now know that they were reduced because the store was closing down. Today I noticed that my last pencil was getting low and I googled Logona to see where else I could buy it. I then had a nice chat to Sue in Queensland and on hearing about how much I like the product she asked me to send her an honest testimonial. So here it is!

I am looking forward to buying my next Logona lip pencil and I might even be adventurous and buy some other colours or try the hair products.”
Linda, Pagewood NSW

“Hi my name is Karen Lear and I have been using Logona hair colors for 3 years. And I love them, I colored my hair about 4 weeks ago by mixing 3 different cream colors together and as my hair is about 80% grey I am very pleased with the coverege. My hair is a very natural color and it does not look like dyed hair at all I am very happy with how the color is holding. To keep the color I wash my hair with logona shampoo and conditioner and the color will last till it grows out. Because the color is so natural you cannot see the root growth till it is quite long. Love the product .”
Karen Lear

“Hi,
Just wanted to update you; I have used the Natural Brown Henna on my roots to ends even though you had advised I only did my roots. I am very happy with the result. My grey is completely covered in the front patch where it was almost 100% grey. You had advised I use Sahara on the grey but I could not wait to try it; I hadn’t ordered Sahara in my original order and I was too excited, so I just threw it over the whole head.

Thank you for your patience with all of my questioning and I must say I love your book. My friends and I are very concerned with removing chemicals from our lives where possible. I was unable to fall pregnant until I had done many years of cleansing the toxins from my body and then I lost the first two babies. To this day I still blame the toxic build up I had endured over 15 years in the Hairdressing Salon. I was a mess! And I totally agree; there was no such thing as a Material Safety Data Sheet.

I worked with a girl who had to have her nasal passages scraped because she didn’t observe the safety guideline when mixing bleach and peroxide, which was to ‘hold your breath’. Laughable and tragic! In fact I worked with many women who simply could not maintain a pregnancy. I cannot walk passed a Salon now without feeling sick from the stench.

I am excited and grateful that I no longer need to colour my hair with chemicals and I can still have a modern fresh look and I don’t have to worry about additives.”
Happy Customer