Peter Alexander

Peter Alexander in Booragoon, Perth, WA is listed under Clothing Stores.

This is a story of how the founder of Peter Alexander Sleepwear, Peter grew the business from a single man operation to the internationally recognised brand name of his dreams.

At age 24, Peter decided it was time to be his own boss. When his female friends were unable to find comfortable women’s pyjamas that weren’t matronly styles, he decided to get into the pyjama game.

Working from his Mother’s dining room table Peter began making women’s pyjamas selling to department stores. When the phone rang, to make the business seem bigger Peter and his Mum would pretend to be someone else!

“It all started with a simple idea and a simple spot!”

When a department store cancelled an order for 2000 pairs of pyjamas, Peter turned his biggest set back into an opportunity.

He then put a mail order advertisement in a popular women’s magazine and the response was overwhelming. Peter was flooded with 6000 orders from one ad and since then he hasn’t looked back!

Company Overview

Whilst we’ve been sleeping, Melbourne based designer Peter Alexander has been building an enormously successful business, creating his gorgeous, fun and fashionable pyjamas.

Kylie Minogue, Salma Hayek, Toni Collette, Nicole Richie, Miranda Kerr, Nicolette Sheridan & the Hilton sisters have all been sleeping with Peter.

Today Peter Alexander is fast becoming an empire. With the celebration of twenty five years, and the opening of more than 50 stand alone stores nationally and internationally – it appears a large number of people are jumping into bed with him!