sass & bide

sass & bide in Claremont, Perth, WA is categorized under Clothing Stores.

sass & bide is an australian designer label, dedicated to the strong, the obscure & the beautiful.

sass & bide is a highly creative Australian designer brand which leads the culture of fashion for bold and individualistic women.

For almost two decades, sass & bide has been at the forefront of women’s designer fashion.

Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, sass & bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame.

sass & bide presented its first seasonal collection at Mercedes Benz Fashion Week Australia in 2001, which was followed by over a decade of showings in London and New York.

The sass & bide Design Collective draws inspiration from Love Culture Art to create the unique sass & bide style.

Each collection, including ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces, is defined by sass & bide’s dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.

sass & bide is available in over 45 locations in Australia & New Zealand including premium boutiques, Myer concessions. Additionally, the online shop ships to UK, USA and NZ.

STORY

sass & bide is the namesake label of Sarah – Jane Clarke (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999.

Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.