Sportsgirl

Sportsgirl in North Sydney, Sydney, NSW is listed under Clothing Stores.

Sportsgirl is an iconic Australian brand specialising in fashion, beauty and accessories. The journey began in 1948 and Sportsgirl is now operating in 120 stores nationally, including online. With a reputation as an up-to-the-minute fashion leader, Sportsgirl is the number one retail destination for trend-conscious girls.

Sportsgirls have access like no other to up-to-the-minute global trends, exclusive designer collaborations and an ever-evolving range of the latest beauty and accessory collections. You can even drop by one of our in store Style Me Studios for a styling session with one of our pro stylists.

We are industry leaders when it comes to digital trends and are committed to discovering and nurturing the next generation of local design talent. Sportsgirl is also all about promoting positive body image and are proud of our long-standing partnership with the Butterfly Foundation.

SPORTSGIRL TIMELINE

1948: Sportsgirl has arrived! We open the doors to our very first store in Swanston St, Melbourne and continue to grow our network of Melbourne-based stores over the next 12 years.

1960: Sportsgirl launches into Sydney with a bang, opening up first in Double Bay and then a flagship store in Pitt St. We continue to open new stores nationwide over the next three decades.

1970: Sportsgirl adopts mass marketing techniques including exciting ad campaigns and innovative in store mags. We also lead the way with events, parades and promos. Sportsgirl adds more feathers to its cap with the addition of homewares, body and beauty products.

1980: We launch our magazine called “Frontline” as well as a cosmetics and perfume range.

1990: Sportsgirl opens the $180 million Sportsgirl Centre in Collins St, Melbourne, which is a huge emporium with everything a girl could need. It is then sold in 1994 due to economic turndown. 90s uber babe supermodel Claudia Schiffer appears in the Sportsgirl parade at Melbourne Fashion Festival.

2000: Sportsgirl launches a new look for its stores under new management by the Sussan Corporation. A revamped and irreverent website experience is also unleashed online.

2001: Our stores are relocated and given a makeover in all premium locations and Sportsgirl.com.au is identified by an independent analyst as Oz’s #1 Fashion & Lifestyle website.

2002: Sportsgirl Sounds is launched, a monthly rotation of the hottest music being played in store. We also re-build our website and re-launch with a brand new look. The new Sportsgirl mag “I AM” also arrives.

2003: We launch the very first Sportsgirls Like collection – these collaborations with established and emerging designer talent will go on to become a huge part of our brand’s heritage.

2004: Hello WA! Sportsgirl opens its first WA flagship store in Hay St, while everything old is new again with the Modern Vintage range kicking off in selected stores.

2005: A new benchmark is set at the L’Oreal Melbourne Fashion Festival with Sportsgirl taking over Federation Square with a spectacular fashion oasis. We also win the Marie Claire award for Best Australian Fashion Brand.

2006: We continue on a winning streak taking home five prestigious Shop Til You Drop Awards, including Best Retail Chain & Best Customer Service.

2007: Our first accessories-only concept store opens in Chermside, QLD. We also embark on a partnership with the Butterfly Foundation, to help raise awareness and funds to assist those suffering from eating disorders. Over $1 million has been raised to date. Sportsgirl Rewind also launches, taking inspiration from the archives with retro-inspired classics.

2008: Sportsgirl launches its super flagship store in Bourke St, Melbourne, which is designed by award-winning UK architects HMKM.

2009: Sportsgirl becomes available all around the world with the launch of international shipping on Sportsgirl.com.au, plus our website gets another facelift! We also join the social media revolution, first on Twitter, then on Facebook.

2010: Our mobile site is launched, making shopping at Sportsgirl possible anytime, anywhere! We also join forces with L’Oreal Melbourne Fashion Festival as the official sponsors of the annual National Graduate Showcase, cementing our position as an active supporter of Australian design talent.

2012: We celebrate 100,000 Sportsgirls on our Facebook page, plus launch a tablet-optimised mobile site. We continue to grow our social media with new accounts on Pinterest and Instagram. Sportsgirl makes headlines by introducing QR code shopping.

2013: We hit 200,000 fans on Facebook and launch our new account on Vine. It’s also our 65th birthday and we party hard, and celebrated by giving ourselves the present of a brand new website! We are also so excited to announce the launch of our active wear and our sleepwear ranges!

2014: We kick-started our new branding strategy and welcomed Colleen Callander to the team as the new CEO of Sportsgirl after an internal move from our sister brand Sussan, Colleen has been with the Sussan Group for 15 years.

2015: We hit 250,000 fans on Facebook and 190,000 on Instagram that we love sharing our latest trends with. We also launched the Style Hub, home to collection launches, beauty how-to’s, local and global street style and more on our website! Thanks to all your incredible support we have donated over $2.2 million to the Butterfly Foundation!

2016: We grew our Facebook following to over 270K, our Instagram to 373K followers and launched SPORTSGIRLSNAP on Snapchat! We had major campaigns with social influencer Mimi Elashiry and Singer / Song writer, Nicole Millar and was the main sponsor for The Color Run 16/17. We celebrated our 10 year partnership with The Butterfly Foundation, helping raise over $2.6m. We were also so excited to launch the Braid Bar in both Melbourne (Bourke St) and Sydney (Pitt Street)!

Reviews

“Twice iv gone in here trying to buy something for my girlfriend and straight away i got bad attitude. I felt just because I am a guy they did not want to help.
On the 31/1/17
the item was in stock but the lady did not want to go off site to get it even though there were two people working in store at the time.
And on the 1/2/17
I came back instore to check if the item was on the floor. I simply tried to explain the item to the person working, knowing it was in stock, to only be told it does not exist..
But then i had explain i came in yesterday to look for item she decided to put the effort in to look what i was after.. then she told me it was in stock but still off site. She was by herself so fair enough she couldnt leave the she shop.”

“This long-standing Melbourne fashion house is still going. It’s somewhat over-priced for the quality, but I guess you could say it’s not high end clothing that you would keep for years. Aimed at teens and those in their early 20s, the shoes I looked at recently were not even leather, but ” leather-look”. Despite this, the staff were sweet and helped my daughter with a tee shirt. I like Greenwood Plaza as a place to shop, but they did have a few too many things stuffed onto the rack.”

“Sportsgirl now stocks pyjamas and exercise clothes!? Perhaps I haven’t properly looked inside one for a while or maybe this one is special or maybe these ranges are a new addition to all stores? Who knows, but Sportsgirl is clearly attempting to be a one stop shop for ladies! And there doing a good job. This is a nicely laid out store of moderate size. My only real complaint – fitting rooms are at the back of the shop in a low ceiling area, not particularly plesant.”

“This is my local Sportsgirl and this is a must-see shopping spot for me to check out the latest from high street. They usually have lots of sizes and seem to get new stock every few days. There are plenty of change rooms and the assistants are helpful and friendly. The prices are affordable and the designs are reflective of seasonal trends. Though the brand is aimed primarily for teens, I still find little gems that are suitable for work.”