Sweet Georgia Brown Barbers

WHO IS THE URBAN MAN?

Our Urban Man is in his 20s – 40s. He likes to get noticed for his style, but avoids stuff that’s too “out there” … he’s more a classic-with-a-twist kind of guy.

He lives in a cool, inner Melbourne suburb, and loves a strong latté at his local or grabbing a craft beer with mates after work.

He’s as comfortable in the boardroom as he is at the footy, or even an art gallery. He’s confident, without being flashy or cocky.

He craves real experiences and genuine service over the generic. Looking his best is important to him, and while he appreciates good value, he’s prepared to invest in his appearance.

That means hitting the gym regularly, looking after his skin, wearing cool kicks and clothes, and always sporting a super sharp cut.

THE URBAN MAN MISSION

Urban Man are industry leaders in men’s grooming.

We provide high-quality, current men’s haircuts and barber services for sensible prices.

Our service is personal yet professional. We are friendly, not fussy.

We are genuine. Authentic. We pride ourselves on attention to detail, from remembering the way a customer likes his hair styled, to finish of our stores.

Everybody knows when you look good, you feel great. But we also know feeling great takes more than a great haircut alone.

So we’ve teamed great cuts with an interesting, curated range of accessories, shoes, gifts and products – many locally made – and a focus on everyday health and wellbeing.

We are a real barber and…

we are helping urban men be the best version of themselves, every day.