Wicks Surf

STORY

Wicks Surf shop first opened its doors on September 9, 1975. It is the original “independently” owned surf shop on the Northern Beaches, and has a great tradition of being a “core” surf store specialising in Surfboards, Wetsuits Surf Hardware and Accessories.

The store is located directly opposite the beautiful Collaroy beach – the beach responsible for kick starting many an amature and professional surfing career!

The store is and always has been locally owned and operated. This ensures our customers the best quality advice, and service.

Anthony “Wicka” Hardwick first started the shop focusing on retailing surfboards, having had grass roots in the industry, surfing for Geoff McCoy and working at his factory in Brookvale in the early 1970s. His slogan was very appropriate, “Surfers with the surfer in mind.”
In 1976 Wicka took on good friend Steve “Slackey” Ross as an employee and later on as a business partner. Steve has been working at the shop to this day and has 40 years’ surf retail experience.

wicks ad 1975Peter “Spud” Thomson, worked with Steve when he was a grommet and is the current owner of the store. Spud has 36 years surf retail experience under his belt.

Being a “multi branded” store we offer all the best brands across all the categories we carry, so if it’s variety you want, then we’ve got it!

We are stocked from the floor to the ceiling with all the latest gear. We have the Northern Beaches’ biggest cross section of Surfboards, Wetsuits, Body Boards, Surf Accessories, Snow Gear, Mens’, Ladies’, and Groms’ Clothing and enough Fashion Accessories, Eyewear, and Footwear to cover you from head to toe!

Reviews

“I looked for a Smoothstar skateboard for my 9 year old daughter for weeks. Being from Florida it was tough to find someone in Australia with a grom Smoothstar Barracuda on hand who was also willing and able to ship it clear across the world. Enter Wicks Surf Shop. Sarah and her crew bent over backwards to help me out and after ironing out some details, my kid is now a happy camper and can practice her surfing moves on our skateparks during the winter months. I cannot thank the fine folks at Wicks enough, my on-line experience with them was superb and they truly are the epitome of customer service. One of these days I might make the short trip down under to say hello to the great mates at Collaroy Beach. Cheers from Winter Springs, Florida!!!”

“A massive thank you to Ellen for answering my numerous messages/questions! She was always so bubbly and helpful and never made me feel like a pest haha. She posted my items minutes after I paid and I received them within 2 days. She even checked to see if I had received them and liked my purchase. Top quality customer service! Will only buy my bikinis here from now on with her. Thank you again my Tigerlily friend!”

“How very Australian. Great customer service that is very much appreciated! Thank you to Ellen at Wicks Surf, Collaroy, for personally dropping off the gift certificate to the recipients house to make sure they got it in time. They did. Those family and friends on the Northern Beaches get down to Wicks Surf! Thanks again from London.”

“Outstanding service, outstanding range outstanding team, best surf retail business on the northern beaches by a long shot! They look after you! Cheers wicks!”

“What an exceptional experience! These guys went all out for us. Huge thanks to the team. Stand out service from Billy in particular – Duncan and Nicole (Phillip Island)”