Portmans

Portmans is the fashion destination for metropolitan girls who like to stay on top.

For up-to-the-minute looks that are fast, fresh and ever evolving, Portmans has the fashion know-how that gets you going places.

Portmans lives, works and plays in the inner city and with over 110 stores throughout Australia and New Zealand, you are never far from your next fashion fix.

Established in Melbourne in the 1940’s, Portmans has become a style authority and arms you with the fashion inspiration to style up your own unique look.

Portmans provides the ultimate outfit solutions and is coveted for its sharp tailoring,

luxe knits and versatile essentials all topped off with lust-worthy accessories. Portmans’ exceptionally chic take on dressing makes girls feel gorgeous and gives them the confidence to take on the world.

Portmans has a strong history of supporting Australian talent and over the years has recruited the likes of Alison Brahe, Miranda Kerr, Elyse Taylor, Abbey Lee Kershaw and Jess Hart.

Portmans proudly supports the rise of girls who are going places and through its website uncovers and profiles the new guard of ‘it’ girls who are at the top of their game.

If they’ve got it, Portmans are onto it.

Portmans’ relaunched website is packed-full of exciting content and gives you exclusive access to the latest fashion news;

Top trends; inspiring shoots; sneak peeks behind the scenes; stylish girl’s guides and of course all the must-have outfits from Portmans for the season.

Company Overview

Portmans started over 60 years ago and evolved into what we know today. Now in 2010, Portmans are always thinking about what you want in a wardrobe.

Giving you great quality in the hottest new looks is very important to Portmans.

The Bloom family established Portmans in the 1940’s. Joseph Bloom and his sons were initially manufacturers, supplying women’s fashion to the retail market.

It was in 1946 that they opened their first retail store in Victoria’s Swanston Street, Melbourne City. The Blooms were careful to set prices in the low to medium range – affordable fashion was the key to their foray into retail.

The Portmans brand started to grow in the 1960’s within Victoria and expanded to become, in the early 80’s, the national chain it is today.

In the 1980’s Portmans introduced the advertising positioning statement ‘Get the Look’ and a logo that reflected the time.

It was then that the ‘Portmans Girl’ strategy was introduced, based on having one model/ girl represent the brand values – femininity, value, reliability, friendliness, success, youth, fashion and fun. The first Portmans Girl was Alison Brae, who remained so for about two or three years. From here Portmans changed the model/ girl every 12 to 18 months.

The Portmans girl is glamourous, polished, playful and pretty. She is a metropolitan fashionista who lives works and play inner city.

Her look is ever evolving and each season she wants to look new and on trend. She is inspired by her surrounds and find beauty and inspiration in the urban jungle that is her home.

Since acquiring the Portmans brand in June 2002 The Just group has been able to reposition the brand as one of Australia’s premier fashion retail brands for women aged 16 – 30.

It is a destination that arms girls with the fashion know-how and attitude they need to confidently navigate through this self-defining stage of their lives.

A destination that not only helps girls who are going places, but delivers everything they need to get on top.

With exciting plans for its continued growth, 2010 saw the opening of an exciting flagship store in Mid City NSW with plans to continue investing in the not only the retail space

But the brand as whole, Portmans aims to be the number 1 destination for girls going places.

In May 2002, Just Jeans holdings acquired the Portmans brand and retail stores. The Just Group now have an annual turnover exceeding $700 million.

The group operates over 900 retail stores in Australia, New Zealand and South Africa and employs over 6,000 people.

The company has grown from humble family beginnings and is now part of one of Australia’s fastest growing retail corporations.

We have created this page because we want to engage with our fans and share our hot new products, special offers, behind the scenes sneak peeks and more, with you!

We also want to give you a voice to share ideas, communicate and interact with us, and other Portmans fans.

HOUSE RULES

So, let’s get serious… We welcome your views, comments, pictures and videos (‘User Content’), as long as the ‘User Content’ submitted complies with these House Rules and Facebook’s Statement of Rights and Responsibilities.
In order to ensure this page remains true to its purpose, Portmans:
• Assumes that all users of this page are 13 years or older; and
• Reserves the right to remove any posts that don’t adhere to our guidelines and to block anyone who violates them repeatedly.
Specifically, we do not tolerate these kinds of posts:
• Abusive, harassing, stalking, threatening or attacking others
• Defamatory, offensive, obscene, vulgar, depicting violence or is otherwise distressing
• Hateful in language targeting race/ethnicity, religion, gender, nationality or political beliefs
• Fraudulent, deceptive, misleading or unlawful
• Trolling or deliberate disruption of discussion
• Violations of any intellectual property rights
• Spamming in nature
• Condones or promotes illegal activity
• Uploading files that contain viruses or programs that could damage the operation of other people’s computers
• Commercial solicitation or solicitation of donations
• Link baiting (embedding a link in your post to draw traffic to your own site)
• Violating any local or international laws or regulations

PLEASE NOTE

We welcome all of your questions and commentary, including constructive feedback.

We don’t take decisions on moderating posts lightly, but we do expect that users post content and commentary that is both relevant and respectful to this community as a whole.

‘User Content’ posted to the ‘Portmans’ Facebook page does not necessarily reflect the opinions of Portmans or The Just Group, nor does Portmans or The Just Group confirm their accuracy.

REVIEWS

“Highly recommended for excellent customer service and quality clothing. The staff are very friendly and helpful. I will get all my work clothes here in the future.”

“Good variety of jeans (of course) and the pricing is competitive. Staff are generally friendly and helpful, assisting their customers without the need for asking. The overall atmosphere is fantastic and being a large chain, performs outstandingly. Definitely recommended.”

“This is where I buy all my jeans because they always have the best prices and a huge range the store has a good layout that is easy to navigate.”

“Bought a new pair of jeans and they fit better than any pair I have had before, this is because the person at the counter helped me choose the best pair for my size, I will be shopping there again.”