Sass & Bide Rundle Street

Sass & bide is a highly creative Australian designer brand which leads the culture of fashion for bold and individualistic women.

For almost two decades, sass & bide has been at the forefront of women’s designer fashion.

Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, sass & bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame.

sass & bide presented its first seasonal collection at Mercedes Benz Fashion Week Australia in 2001, which was followed by over a decade of showings in London and New York.

The sass & bide Design Collective draws inspiration from Love Culture Art to create the unique sass & bide style.

Each collection, including ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces, is defined by sass & bide’s dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.

sass & bide is available in over 45 locations in Australia & New Zealand including premium boutiques, Myer concessions.

Additionally, the online shop ships to UK, USA and NZ.

In November 2013, sass & bide opened its first New York flagship store which will join its 21 boutiques located in Australia and New Zealand.

SASS & BIDE IS AN AUSTRALIAN DESIGNER LABEL, DEDICATED TO LOVE, FASHION & CULTURE.